Shuddhi
Collection Brief
To design a jewellery collection that connects deeply with the lives of women.
The challenge is to translate emotional need into jewellery.
Shuddhi
‘Shuddhi' is a spiritual and emotional metaphor for modern women. It’s about the way women reset, reclaim, and protect their emotional space.
Inspiration Board
Smoke
It is an ancient Indian belief that through smoke we don’t just cleanse our spaces, we heal our spirits.
Elements Study
Smoke is an intangible element. Studying elements to understand how to convert abstract concept into tangible jewellery.
FLOWY LINES
SOFT TURNS
UPWARD CURVES
LAYERED FOLDS
Mood Board
Form Derivation
Observing the movement of smoke
Overall silhouette, dominant curves and directions
Capturing tangible visual essence
Detail mapping & interpretation
Ideations
FRONT VIEW
Pendant
FRONT VIEW
Earrings
Technical Drawing
Diamond Breakup
DIAMOND SIZE
.8mm
1.1mm
1.2mm
No. OF DIAMONDS
48
45
1
Occasions Styling
Alternatives
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